01/Branding and Shopify store for The Lumo Shop

A global electronics store, built from scratch.

Name research, a logo concept and a Shopify store built from scratch, a shortlisted range with new product and USP images, and social media run end to end.
The Lumo Shop (opens in a new tab)
Industry
Consumer electronics
Market
Global D2C
Year
2026
Work
NERV MEDIA

02/The brief

A consumer electronics brand specialising in AI smart glasses and wearable technology.

Why it mattered
They had innovative hardware but needed an entire commercial identity and e-commerce presence from the ground up.
What the work was
Brand naming research, logo concepts, a custom Shopify store, and end-to-end social media and product assets.
What was built
Brand identity, a complete Shopify store, product imagery and social media channels.

03/The challenge

Where it started.

  • Brand identity and product positioning did not exist.
  • The store needed high-converting e-commerce architecture for a global consumer tech audience.
  • Professional product photography and USP assets had to be created.

04/The approach

Sense, signal, act

How the work ran.

  1. Sense

    Evaluated consumer electronics market benchmarks and aesthetic standards.

  2. Signal

    A clean, minimal D2C brand identity that highlights wearable tech features.

  3. Act

    A high-speed Shopify store, comprehensive product shoots and social media management.

  • Product

    A fully custom Shopify store, built from scratch.

  • Studio

    Product photography and USP graphic assets.

  • Growth

    An end-to-end social media presence.

05/What was delivered

6 services

Step by step.

  1. 01 / Identity

    Naming and branding

    Researched and established the brand name and visual logo assets.

  2. 02 / E-commerce

    The Shopify store

    A high-performance D2C store, optimised for global conversion.

  3. 03 / Content

    Product imagery

    Professional product photos highlighting features and accessories.

Everything delivered

  • Brand name research and concept
  • Custom Shopify store built from scratch
  • Shortlisted product range and USP images
  • End-to-end social media setup and management

06/The result

Every number with its source

What changed.

  • The brand launched from scratch with a professional global storefront and cohesive product media assets.

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