Leads at less than half the cost.

The Kajal Mehta Institute in Mumbai, which guides students who want to study overseas.

Why it mattered

The website was a Google Sites page, and each lead cost ₹270.

What the work was

A new website, a corrected logo, a social media rebrand and a founders shoot, then campaigns, SEO, PR and email.

What was built

A new website, a corrected logo, a social rebrand, a founders shoot, campaigns, email, SEO and a PR release, featured on ThePrint.

How the work ran.

1. Sense

   Start with what students see first: the website and the social profiles.

2. Signal

   A campaign strategy built on the new site and a consistent brand.

3. Act

   Lead campaigns, email, SEO and a PR release, measured on cost per lead.

• Website

  A new website to replace the Google Sites page.

• Brand

  Logo correction and a social media rebrand (@kajalmehtainstitute).

• Content

  A founders shoot and a national PR feature.

Step by step.

1. 01 / Website

   Off Google Sites

   A new website replaced the Google Sites page the institute started with.

2. 02 / Brand

   Identity overhaul

   A corrected logo and a structured overhaul of the social media profiles.

3. 03 / Growth

   Campaigns and PR

   Scaled lead generation, coupled with a national PR release. The cost per lead fell from ₹270 to ₹117.

What changed.

• Cost per lead

  ₹270 →to ₹117

  Six months after launch.

  Source: NERV MEDIA campaign reporting.

• Students now book counselling calls directly from the website.
• Brand trust has visibly increased, with lower acquisition costs.