01/Rebrand and ads for Nexus Migration

Taking an immigration firm beyond Canada.

A complete rebrand, a new website with presence in multiple countries and lead-gen microsites, then optimised Meta and Google ads that cut CAC from AED 89 to AED 48.

Founder-led: work our founder, Anoop Rathod, led before NERV MEDIA.

Nexus Migration (opens in a new tab)
Industry
Immigration services
Market
UAE and worldwide
Year
2022
Work
Founder-led

02/The brief

An immigration services firm helping professionals relocate internationally.

Why it mattered
High customer acquisition costs and limited reach beyond single-country programmes.
What the work was
A complete rebrand, website development with interactive tools, microsites, and performance ads.
What was built
A brand overhaul, the core website, a CRS score calculation widget, landing page microsites and targeted ad funnels.

03/The challenge

Where it started.

  • Customer acquisition cost was stuck at AED 89 per lead.
  • Digital presence was heavily concentrated on Canada, missing broader global demand.
  • The website lacked interactive lead qualification tools.

04/The approach

Sense, signal, act

How the work ran.

  1. Sense

    Analysed the existing ad funnels and where landing pages lost people.

  2. Signal

    Designed multi-country positioning backed by interactive scoring tools.

  3. Act

    Rolled out optimised Meta and Google ad campaigns, measured directly on customer acquisition cost.

  • Product

    The sales team as influencers in Dubai: high-end production video, shared as knowledge-based reels.

  • Growth

    Optimised Meta and Google ad campaigns across a ₹20 lakh budget.

  • Studio

    A complete visual rebrand and the microsite assets.

05/What was delivered

5 services

Step by step.

  1. 01 / Platform

    The sales team as influencers

    High-end production video of the sales team, shared as knowledge-based reels.

  2. 02 / Microsites

    Targeted funnels

    Dedicated landing pages for each immigration destination.

  3. 03 / Ads

    CAC, nearly halved

    Meta and Google ad campaigns restructured to spend more efficiently. CAC fell from AED 89 to AED 48.

Everything delivered

  • Complete brand rebrand
  • Sales team as influencers reels
  • Lead-generation microsites
  • Optimised Meta and Google ad campaigns

06/The result

Every number with its source

What changed.

  • Customer acquisition cost

    AED 89 to AED 48

    2022, after campaign optimisation.

    Source: Campaign reporting.

  • Lead flow expanded beyond Canada while customer acquisition cost was nearly cut in half.

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