From brand strategy to the digital shelf.

Punh Nutrition, an Indian nutraceutical brand making hair, skin and wellness supplements.

Why it mattered

Supplements are bought on trust. The brand had to look and read the same on the product, the listing and the search result.

What the work was

Branding strategy, a brand book system and product design, then the marketplace listings, local search, SEO and content to launch the range.

What was built

A branding strategy, a brand book, product design, Amazon and B2B marketplace listings, a Google Business Profile, SEO and content.

How the work ran.

1. Sense

   Branding strategy: who Punh is for, and what the brand should stand for.

2. Signal

   A brand book system that turns the strategy into rules every product and listing follows.

3. Act

   Product design, marketplace listings, a Google Business Profile, SEO and content for each launch.

• Strategy

  Branding strategy: positioning, audience and voice.

• Identity

  A brand book system for logo, colour, type and layout.

• Product

  Product design across the range.

• Marketplaces

  Listings on Amazon and B2B marketplaces.

• Local and search

  A Google Business Profile and SEO.

• Content

  Content for the brand and each product launch.

Step by step.

1. 01 / Strategy

   A brand with a clear point of view

   Branding strategy set who Punh is for and how the brand speaks.

2. 02 / Brand book

   One system for every surface

   The brand book system gives every product, listing and post the same rules to follow.

3. 03 / Product

   A range that reads as one family

   Product design built on the brand book, so each new product starts from the same base.

4. 04 / Launch

   Ready where people buy

   Amazon and B2B marketplace listings, a Google Business Profile, SEO and content, to launch multiple products.